Growth marketing,
from strategy to results.
Founder of Tystav Digital — 17+ years driving acquisition, demand gen, and revenue growth across B2B SaaS, enterprise, agency, and entrepreneurial environments. Based in Houston, TX.
By the numbers.
I run Tystav Digital, a growth marketing consultancy delivering full-stack paid media, SEO, attribution, and demand generation to SMB and mid-market clients. Previously, I led digital strategy at Enverus (B2B SaaS — $500K Google Ads budget, Salesforce attribution, 12+ acquisition integrations, zero organic traffic loss through a full corporate rebrand) and Sysco (nationwide $3M+ campaign across 50 markets — 552M+ impressions, 800+ hires, CPA cut 40%). I bring the same full-stack playbook to every engagement.
Where I've driven results.
- Founded Tystav Digital, a growth marketing consultancy delivering full-stack paid media, SEO, attribution, and demand generation services to SMB and mid-market clients across hospitality, retail, and professional services
- Featured client — Makanas Beach Bungalows (hospitality, Costa Rica): drove revenue from $58K → $150K (+159% growth), pacing for $170K in 2026 — through demand forecasting, channel strategy, pricing optimization, and conversion improvement
- Grew Makanas bookings 180% (127→355/yr) and nights booked 184% (382→1,086/yr) via OTA optimization, algorithmic pricing, and direct booking campaigns — achieving +361% Q1 revenue growth from 2022 ($19K) to 2026 ($89K) across 3,451+ total nights booked
- Delivered paid media, technical SEO, and conversion strategy engagements for additional SMB clients — spanning local search, Google Ads, Meta, email automation, and web optimization
- Built direct booking engine for Makanas via SEO-optimized web presence, email retention sequences, and seasonal campaigns — reducing OTA dependency and improving net margin
- Led digital strategy for a nationwide recruiting blitz across 50 U.S. metros — rebuilding Sysco’s workforce after a 40% pandemic-driven reduction — managing a team of 4 regional digital marketing specialists (North/South/East/West)
- Managed two separate budget tracks: $3M dedicated National Hiring Event campaign (2-week sprint, outside Sysco’s core marketing budget) + $600K/month Always-On evergreen recruiting program — across Google, Facebook, DV360, Bing, geofencing, SMS, email, and direct mail — 552M+ total impressions
- Drove 21,995 RSVPs to a 2-day national hiring event resulting in 800+ new hires at a blended $137 cost-per-RSVP
- Cut CPA by 40% and eliminated 30% of wasted ad spend through campaign restructuring and geo-targeted audience optimization
- Enhanced 100+ Sysco location GMB profiles from 50% → 90%+ completion across all hiring markets
- Managed a $500K annual paid media budget driving full-funnel B2B demand generation
- Integrated Google Ads and analytics with Salesforce CRM for end-to-end attribution
- Led full corporate rebrand (Drillinginfo → Enverus): domain migration, 301 redirects, SEO consolidation, paid media, social, and CRM — with zero organic traffic loss
- Directed digital integration for 12+ acquisitions without loss of organic visibility
- Implemented GTM across primary and acquisition sites for reliable conversion tracking
- Led a team of 7 content creators and SEO specialists delivering PPC and SEO packages
- Created and optimized paid search campaigns from strategy to implementation
SEO, PPC & AI — full-stack digital marketing.
SEO Strategy
Technical audits, on-page optimization, content strategy, and link acquisition. I analyze what's working, fix what's broken, and build sustainable organic visibility that compounds over time.
Paid Media & PPC
Full-funnel paid acquisition across Google, Meta, LinkedIn, and Bing. From campaign architecture and bid strategy to creative testing and CRM integration — every dollar tracked to revenue.
AI & Marketing Ops
Leveraging AI tools to accelerate content production, automate reporting, and optimize campaigns. CRM integration, marketing automation, and the systems that tie it all together.
How I work.
Discovery
We talk about your business, your goals, and what you've tried. I dig into your analytics, your competitors, and your market to understand the full picture.
Analysis & Strategy
I deconstruct previous campaigns to find what's working and what's not. Then I design a tailored strategy that strengthens weak points and doubles down on strengths.
Execute & Optimize
Campaigns go live with close monitoring. I track every metric that matters, run tests, and optimize in real time. You get in-depth reporting at every stage.
Scale
Results are hitting. Now we find the next opportunity — new channels, expanded budgets, deeper funnel optimization — and push growth further.
Things I've built.
Makanas Beach Bungalows
Santa Teresa, Costa Rica · 2022 – Present
Acquired a boutique beach property and applied the same growth marketing playbook I use for SaaS and enterprise clients — demand forecasting, pricing optimization, channel strategy, and conversion rate improvements. Built it from near-zero into a largely passive revenue engine with compounding YoY growth.
2022 → 2025
up from $58K in 2022
Q1 2026 vs Q1 2022
up from $19K Q1 2022
Pacing for the best year ever.
Q1 2026 revenue hit $89K — a 13% jump over Q1 2025's $79K and +361% over Q1 2022. If current trends hold through the remaining high and low seasons, 2026 is on track to deliver approximately $170K in total revenue, surpassing 2025's record $150K and marking a +192% increase from the $58K starting point in 2022.
based on Q1 pace
$150K → $170K
$58K → $170K
Demand & Bookings
- Bookings grew from 127 (2022) to 355 (2025) — a 180% increase
- Nights booked scaled from 382 to 1,086 per year (+184%)
- Q1 2026 already tracking $89K revenue vs $79K in Q1 2025 — pacing for a record year
Growth Strategy Applied
- Seasonal pricing optimization to maximize high-season yield
- Full-funnel acquisition: OTA listing optimization, direct booking incentives, repeat guest campaigns
- On-the-ground improvements driving better reviews and higher ADR
Sysco National Hiring Blitz
Houston, TX · Q1 2022
Owned the full paid media strategy for a $3M national recruitment campaign over a multi-week sprint. My scope covered everything digital — platform strategy, audience targeting, creative optimization, budget allocation, and RSVP generation across 50 U.S. metros. Once candidates RSVP'd to the hiring event, Sysco's on-site teams handled qualification, interviews, and hiring decisions. Reported hires (800+) reflect a two-week post-event snapshot; final totals were likely higher as processing continued beyond our campaign window.
managed end-to-end
primary campaign KPI
across all platforms
geo-targeted campaigns
22K RSVPs. 50 markets. One sprint.
The campaign drove 12.5M impressions to 625K clicks at a 5.0% CTR, funneled through landing pages converting at 7.1%, ultimately delivering 21,995 RSVPs at $136 each. Of those, 22% attended the hiring events in person — a strong show rate for a national recruitment campaign at this scale.
12.5M impressions
312K page views
$3M → 21,995 RSVPs
4,800+ showed up
Paid Media & RSVP Generation
- $3M dedicated National Hiring Event budget deployed across Google, Facebook, DV360, Bing, geofencing, SMS, email, and direct mail — 552M+ total impressions across all channels
- Built and optimized geo-targeted campaigns for 50 individual metro areas
- Real-time budget reallocation based on per-market RSVP cost and volume
- Primary KPI was RSVP volume and cost-per-RSVP — delivered 21,995 at $136 each
Downstream Results (Sysco On-Site Teams)
- Sysco staff ran the two-day hiring events, qualifying attendees and conducting interviews on the ground
- 800+ hires confirmed within the first two weeks of post-event processing — with intake still ongoing at the end of our engagement, the final hire count was likely significantly higher
- Funnel from RSVP to hire was managed entirely by Sysco's recruiting operations
Enverus Rebrand & Acquisition Integration
Houston, TX · 2018 – 2021
Led the digital execution of a major rebrand from Drillinginfo to Enverus while managing $500K in annual paid media. Directed digital integration for 12+ acquisitions — merging web properties, social profiles, and CRM databases without losing a single ranking.
during full rebrand
Rebrand & Migration
- Managed full domain migration from Drillinginfo to Enverus preserving all organic rankings
- Coordinated SEO, paid, social, and CRM migration simultaneously
- Implemented GTM across all properties for unified conversion tracking
Acquisition Playbook
- Built a repeatable process for integrating newly acquired competitors
- Merged web properties, redirected domains, consolidated CRM databases
- Integrated Google Ads with Salesforce CRM for end-to-end attribution
Let's talk.
Whether you need a growth marketing leader, SEO strategy, or paid media expertise — I'm always open to interesting conversations and new opportunities.